“Propaganda studies can help to widen and deepen the reach of existing political communication research. It can do so by alerting us to the wide range of actors involved in propaganda production and dissemination, including governments, academics, NGOs, think tanks and popular culture, as well as the manipulative, and non-consensual modes of persuasive communication, including deception, incentivization, and coercion. As such, a research agenda based on propaganda studies can provide a fuller and more accurate understanding of the role of communication in the exercise of power, serving better the objectives of speaking truth to power, holding power to account and facilitating better, more democratic, forms of organized persuasive communication.”

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